Learn How to Make an IGTV Video to Educate your Community About the Coronavirus

Mini-Training: How to Make an IGTV Video

Ready to help set the record straight on social media and share informative information with your patients and community about COVID-19?

In this mini-training, we are going to teach you how to use IGTV to share educational content with your followers. IGTV allows you to share videos from 1-10 minutes in length, then market those videos to your Instagram followers and potential followers through your feed, your stories and IGTV hashtags.

Good News:: It is very easy to create and upload an IGTV video!

What's Included in this IGTV Video Training?

In this mini-training we will cover:

1. What you should say: How to structure the content of your video.

2. How to record: Record your video and prepare it for Instagram.

3. How to upload: Video walk-through of uploading a video to IGTV.

4. How to market: Maximize your IGTV video views.

1. What you should say in your IGTV video

Although we encourage you to be personable and use humor on Instagram, we don't think you should include a lot of "fluff" in your IGTV videos. Follow this content formula structure:

A. Hook: A compelling why the topic of this video should interest your followers.

  • statistics
  • a true success story
  • scare them just a little: explain what could happen if they don't take the action you describe in video

B. Why they should watch: Tell them what they will know at the end of this video.

C. Educational content: Teach them something valuable and relevant.

D. Impact: How the information could change viewers' lives.

E. Call to action: What should the viewer do with this information now?

2. How to Record your IGTV video:

There are many ways to record videos for IGTV, but we promised you we'd bring you the easiest option!

Both light and sound are typically much better outdoors than indoors. With this in mind, here's the equipment we recommend:

Smart phone: This is the only piece of equipment you actually need to record videos for IGTV. If you can find a ledge to prop your phone, fantastic! Otherwise use a tripod.

Tripod:  If you do want to use a tripod, we believe a ring light tripod is an excellent investment. You can use it with the light indoors or outdoor as needed, or you can use the tripod alone without the light. The difference in the quality of your videos will surprise you!

Ring Light Tripod

Steps to Record Your IGTV Video

1. Turn your written video script into an outline.

2. Put each bullet of your outline on an index card (7 cards max).

3. Rehearse before you turn on the camera.

4. Prepare to record in an outdoor setting with a nice backdrop. The ideal location for sound and light is outdoors during the day in indirect sunlight.

 5. Position your phone in the tripod with the selfie camera facing you.

6. Record your educational content as many times as needed until you're happy.

7. Take several still photos of yourself until you get one you like. We suggest putting your camera on a 3-second delay, so that you can put your hands down and position yourself.

8. Add subtitles to your video in order to maximize the number of views your video gets. Instagram reports over 50% of its users view videos with the "sound off!" We suggest using the free APP "Otter Voice Meeting Notes" to transcribe and subtitle your video, then SAVE the new video to your camera role on your phone.

3. How to Upload Your Video to IGTV

Watch this video for a demonstration of uploading your educational video to IGTV.

 

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*Learn How to Hashtag Your IGTV Video

In the video above we mention you should hashtag your IGTV video with 30 unique hashtags. Do you know which hashtags to use? If not, learn 6 ways to find the best hashtags to use for each of your IGTV videos here.

4. How to Maximize the Organic Views of your IGTV video

  1. Share the video to your Instagram Feed when you upload to IGTV (demonstrated in video walk-through above).
  2. Create a post in Instagram story and then create a link to swipe up to your IGTV. When you create your first IGTV video you will see the LINK feature at the top of every story you create.  If you have fewer than 10,000 followers the only place you will be able to add a "swipe up" is to your IGTV videos. When you are creating this story, click the link and select your educational IGTV video. Note, you will not be able to see that the link has been created but I promised it's there! Don't forget to tell your followers to "Swipe Up!" during the story. Remember, your story only lasts 24 hours but the IGTV video will be there permanently.  Include a Swipe Up in your Instagram stories once a day until you create your next educational IGTV video.
  3. Share your IGTV directly, in Direct Messages with followers you believe would greatly benefit from the video content. Use the mini airplane at the bottom of the IGTV video and select a user with whom you would like to share this video, one user at a time.
  4. When uploading the video to IGTV select the "share to FB option" (demonstrated in video walk-through above).
  5. Use the "copy link" feature included in the 3 dots at the bottom of the video to share with your email subscribers in a dedicated email. This link will bring your email subscribers to IGTV to watch this educational video.  
  6. Use the "copy link"  feature included in the 3 dots at the bottom of the video to share with your email subscribers in your email signature. Include a CTA (call to action), a short phrase explaining why the email recipient should watch this video.  
  7. Upload a copy of the entire video to a LinkedIn post on your personal page. Research shows that native videos do better on LinkedIn than a video link directing your LinkedIn users to another platform such as IGTV.

Did you like this Mini-Training? There's more where this came from!

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