What is the perfect plan for marketing for doctors?
- Identify your marketing goals and objectives and clarify your message accordingly.
- Create a dynamic website optimized for search and profit.
- Collect and optimize patient testimonials.
- Elevate your brand in the community.
- Strategic Instagram campaign to reach/meet potential patients where they are and build brand authority.
Marketing for doctors includes Instagram.
My business partner Boo and I have been working with quite a few doctors on Instagram lately. But we realized as doctors were at various stages of implementing an Instagram marketing campaign, and something was holding them up. Sometimes they just weren't sure that it was smart to put their time or energy into Instagram, because they didn't have a handle on their entire marketing plan.
Marketing for doctors: Prioritize your website
They knew that they also needed to focus on their website, but they weren't sure how much time they should invest in their website either.
Marketing for Doctors: A simple plan
So Boo and I put our heads together and did some research and created "Five-Step Simple Marketing Plan "for Private Practice Doctors." This five-part simple plan includes the following.
I said simple, not easy.
But that doesn't mean you can't do it. You can do hard things!
So Boo and I put our heads together and did some research and created "Five-Step Simple Marketing Plan "for Private Practice Doctors." This five-part simple plan includes the following.Now note that I said that this five-step plan was simple. But it's not necessarily easy.
But just because it's not easy, doesn't mean that it's not doable. Even if you're a sole practitioner and you don't have a big marketing budget, if you break down each of these five steps into baby steps, then you really can do them yourself.
Or if you understand the components of each step, you can better decide where you do want to place your marketing budget, right?
We're running into doctors that have some money to spend on marketing, they just aren't sure where to spend it.
So you guys, I want you to look at each of these five steps and decide where you need help, or where you need to focus your energy. And if you're not sure where to start, then start at the beginning.
Marketing for Doctors: Where can you go for help?
1. identify your marketing objectives and goals and clarify your message accordingly.
Click here to clarify your message
2. Create a dynamic optimized for search-ability
OR optimize your website for profitability:
Click here to optimize for profitability
3. Collect and optimize patient testimonials.
Click here to learn about testimonials
4. Elevate your brand in the community. Instagram is one way to help you optimize your brand in the community see the Instagram videos suggested below.
5. Execute a strategic Instagram marketing campaign.
Click here to learn how to build an Instagram marketing campaign
